Digital Transformation

Würth
Würth's 30,000 field reps work from one CRM
- Industrial Distribution
- Germany
- Europe
- 30,000
- Field representatives on one platform
- 1
- CRM, where there were several third-party tools
Würth leads the world market in assembly and fastening materials, and about 30,000 of its people sell in the field. Each part of a rep's day, from leads to timesheets, lived in a different product, and no manager could see the whole of it.
What we did
We put all of it on a single data model and built native mobile capture for people who rarely sit at a desk. Visits are verified by geolocation and feed route planning. Access is tiered, so a regional manager sees only their own territory.
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Tell us which system the AI has to run inside
If that system is not ready for AI yet, tell us that too. An engineer will reply and say plainly whether we are the right firm for it.